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CRIOLLO EXPERIENCE
Project type
Brand Identity
Date
September 2024
Location
Bariloche, Argentina
Brand identity for Criollo Experience, a project created by a
team from Bariloche, Argentina, devoted to curating barbecue experiences. Their goal is to provide a distinctive culinary journey featuring top-quality meat and wine.
I chose a simple yet sophisticated font that embodies both tradition and innovation. The brand's tone exudes expertise in crafting exceptional barbecues and promises an unforgettable gastronomic adventure.
Incorporating red and earthy tones not only represents the premium quality of the meat and wine but also mirrors the natural allure of Bariloche. This creates a warm, welcoming atmosphere that passionately shares Argentina's unique culinary heritage.This brand identity combines rustic authenticity with an upscale twist, appealing to those seeking a refined culinary experience while embracing Argentine traditions.
